Fourth consecutive season together for Msc Cruises and Ac Milan. The designated space is always the sleeve, where the white logo of the shipping company will appear on a black background. The Principal Partner and Official Sleeve Partner of the Rossoneri will be on the jerseys of the first teams, male and female, the youth teams and Milan Futuro, the second team that plays in Serie D.
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For Leonardo Massa, vice president of the Southern Europe division of Msc, the renewal is “a natural step in a path built over time,” for two groups very connected to Milan. “A city that has always embodied principles that guide us every day and that we find in Ac Milan, an entity that, like Msc Cruises, has been able to transform its roots into a strength capable of speaking to a global audience. It is from this balance that new opportunities for growth, memorable experiences, and lasting value will continue to arise for the millions of fans and travelers who choose and follow our brands worldwide every day.”
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The collaboration extends worldwide with the involvement of Fondazione Milan and Msc Foundation, which promote and develop a total of 470 social projects for a total of half a million beneficiaries nationally and internationally.
The growing weight of sponsors
At Milan, Maikel Oettle is in charge of sponsorship contracts. Having joined the company as Sponsorship Sales Director, he is now the club’s Chief Revenue Officer. For Oettle, the shipping company is a very important partner: “It shares our international vocation,” and also: “We are two Italian excellences that, together, bring the best of their sector to the world.”
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