47% of concert revenues are generated in June and July and almost 60% is concentrated in the North. Lombardy alone collects one euro out of four. The geography of musical events, which for the first time exceed one billion euros in revenue, emerges from the data of the Siae 2025 report: seasonal and local dynamics related to the “infrastructure” of large concerts are reflected in the numbers.
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The infrastructure issue
“The North – says Bruno Sconocchia, president of Assoconcerti – has a larger catchment area and is less affected by seasonality. Then there is an infrastructure issue: in the South there are no indoor spaces for large concerts. Arenas that host more than 15,000 people are only in Milan, Turin, and Bologna. Florence hosts 7,500, Rome even fewer.” The absence of suitable locations, according to Assoconcerti, requires investments: “We appeal to politics and the State to support this type of initiative. There are stadiums, arenas, and historic spaces in the territory: sometimes wonderful locations where, however, for example, it is not always possible to get trucks in to set up properly.” Institutions are becoming aware of the impact of large events, but live music requires large-capacity locations, investments, production, logistics, and a wide audience base.
The spectators
In 2025, concerts with over 10,000 spectators numbered 368 in total (1.63% of the total), up from 269 in 2024. These events attracted 8.2 million spectators (over 40% of the audience) and earned about 549 million euros, equal to 54.7% of ticket sales revenue for concerts. More than half of concert revenues in 2025.
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The ticket price
Meanwhile, the average ticket for these large events rose from 65.6 to 66.8 euros in 2025. One euro more in a year, while for all other concerts under 10,000 spectators the average ticket price rose from 37 to 49 euros. While it is normal that large events cost more (production and setup costs, artist fees, logistics, security, energy, technological investments, and so on), it is therefore true that the higher revenues are not due to price increases: “Large live events – explains Sconocchia – have increased in absolute terms and the number of their spectators has grown: two million more in a year. Demand is increasingly strong and the public perceives the ticket price as fair, otherwise we wouldn’t have sold-out shows.”
As for all other “smaller” concerts, the progressive price increase observed is accompanied by demand still exceeding supply. In this context, greater market differentiation could help contain costs, preserving accessibility and participation.
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