In Liguria, almost one in two companies (46%) has already introduced supplementary welfare initiatives, beyond what is provided by national collective agreements; and 78% plan to maintain or increase the dedicated investments over the next 3-5 years. This emerges from the 2026 edition of Officina welfare, a survey promoted by the Generali Genova piazza Dante agency, in collaboration with the Health & welfare business unit of Generali Italia. The study will be presented today during a dedicated event focused on dialogue between companies, institutions, and local stakeholders.
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The survey, conducted in July (using the Cawi methodology), involved 316 Ligurian companies, an increase of about 23% compared to the previous edition (which had 256). 69% of the sample is based in the province of Genoa, 16% in Savona, 9% in Imperia, and 6% in La Spezia. Micro and small enterprises together represented 76% of the interviewed entities; the most common collective agreements are commerce (32%), metalworking (14%), tertiary sector (12%), and tourism (8%).
The incidence of welfare rises in small, medium, and large companies
As mentioned, 46% of the companies surveyed declared that they apply supplementary initiatives beyond the national contract. The incidence rose to 57% in small companies (+5% compared to the 2025 survey), 83% in medium-sized (+17%), and 80% in large (+12%); only micro companies show a stable trend (-1%). Among companies that have adopted welfare measures, 57% declare making them available to all employees, with an increase of 1% compared to 2025 and 7% compared to the 2024 survey.
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Improving worker satisfaction and the company climate is indicated as a goal by 45% of companies that have implemented welfare initiatives, with an 11% increase compared to 2025. This is followed by increased productivity (44%), the desire to reward workers (39%), and strengthening corporate reputation (27%).
The most adopted initiatives are insurance policies (44%), supplementary healthcare (37%), and supplementary pension (37%). Medical and social health assistance services have reached 30% and have more than doubled compared to 2025, while economic support to workers stands at 27% (+8% over 2025).
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