Culture confirms itself as the true engine of Italian tourism, which largely concentrates in territories with landscape and cultural characteristics: just 1024 municipalities (13% of the national total) indeed concentrate 63% of national tourist flows.
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Federculture’s 22nd Annual Report highlights our country’s strengths – its rich cultural heritage and its attractiveness, especially to visitors from abroad – but also its intrinsic weakness, made up of very evident disparities between territories.
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Let’s look, specifically, at the Report’s numbers.
Italian participation increases
First of all, it is interesting to note that the cultural participation of Italians continues to grow, with the definitive consolidation of recovery after the pandemic years. Last year, 48.2% of the population went to the cinema at least once, 35.8% visited museums and exhibitions, an increase compared to 33.6% the previous year, while theatre reached 24.3% of the population.
Audiences at pop music concerts and visits to archaeological sites are also increasing, confirming a now stabilized demand for live cultural experiences. The recovery is driven mainly by young people: in the 15 to 24 age group, over 77% attend the cinema, and participation in shows and concerts also remains high.
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