New Euroleague, the franchise game is worth over 3 billion in 5 years

New Euroleague, the franchise game is worth over 3 billion in 5 years
Olimpia Milano celebrates the victory at the end of the Final Eight 2026 LBA match between Olimpia Milano and Derthona, held at the Inalpi Arena, in Italy. (ANSA)

It is not just a sports reform. It is an industrial operation that could reshape the economic balance of continental basketball and determine the power relations with the emerging NBA Europe.

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Euroleague is preparing for the deepest transformation in its recent history: from the 2027-28 season, the competition should expand from 20 to 24 teams, with a system based on 21 long-term stable licenses, modeled after the major North American professional leagues. The process has now entered the decisive phase and directly involves Italy as well, with Virtus Bologna, Napoli Basket, and Maxima Roma candidates to secure one of the available slots.

The final decision will come by the end of September, when the shareholders of Euroleague Commercial Assets will be called to vote both on the new competition structure and the names of the clubs destined to join the 13 historic members in the new era of franchises.

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The eleven clubs in the running

The market response has exceeded the expectations of the competition’s own leadership. Euroleague announced it received over twenty expressions of interest from clubs already present in the Euroleague-EuroCup ecosystem and from new entrepreneurial projects. After an initial selection, eleven applications were admitted to the due diligence phase.

Among these are: Virtus Bologna; Napoli Basket; Maxima Roma; Partizan Belgrade; Red Star; Valencia; Paris Basketball; London Lions; PAOK Thessaloniki; Hapoel Tel Aviv; Dubai Basketball.

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