The music industry is trying to put a label on artificial intelligence. And to do so before the multiplication of synthetic tracks makes it increasingly difficult to distinguish between a recording made by artists and a product generated by an algorithm.
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Ifpi, Riaa, A2im, Win, Impala, Grammy, Sag-Aftra and Human Artistry Campaign have presented a voluntary classification system for sound recordings based on two categories: “AI Generated” and “AI Assisted.” The goal is to achieve global adoption by digital music platforms, distributors, and other industry operators.
Not just a simple label, then, but an attempt to build a common industry standard in a market where the supply of artificial music is growing at rates hard to ignore. In April, Deezer indicated that AI-generated tracks accounted for 44% of all new music uploaded to the platform. Apple Music, according to the associations, reportedly detected a share of more than one-third of uploaded tracks classifiable as “100% AI.”
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The first label will be applied when generative artificial intelligence has produced all or the main part of the creative elements of the recording: from the lead voice to the main instruments, up to music made entirely through a prompt. The definition “AI Assisted” will instead concern works created mainly by people, with lead voice and main instruments performed by humans, but in which technology has been used for some expressive elements.
The distinction thus tries to reconcile two needs: to make entirely artificial content recognizable without assimilating productions in which AI is used as a creative or technical tool to the former.
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