The Kimi Antonelli effect is added to the Ferrari fans’ support. The weekend of September 6 promises to be record-breaking when the 97th Italian Grand Prix of F1 will be held in Monza, the “temple of speed.” A major event that in the Lombardy region “will have an impact of at least 343 million euros.”
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This is stated by Massimo Feruzzi, administrator of Jfc, a tourism marketing company, who adds: “We estimate that the event will be worth about 104 million for companies in the tourism supply chain with hospitality, food & beverage, commerce, and events activities, plus another 43 million for indirect impact and induced effects. The legacy to the territory is worth 34 million while the visibility, the positioning of the Monza brand and the National Autodrome – continues Feruzzi – are worth 161 million.” For the entire weekend, Jfc estimates that over 380,000 spectators will attend. Nearly 44,000 tourist arrivals are expected with about 127,000 overnight stays in the area.
“There is an increase in spectators and guests who choose to stay during the Grand Prix, on the other hand a widespread – albeit differentiated – growth in the prices of services offered, and finally a growing interest in the event which translates into an increasingly strong demand for higher-level experiences.” Among the various sectors, the best performing is hospitality (+18% on the 2024 final figures) with VIP packages and exclusive experiences purchased by large companies.
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An offer in which Aci Blueteam, the travel agency of Aci Club, enters, which will debut “Capolavoro,” a brand dedicated to high-end experiences, in Monza. On the occasion of the Grand Prix, the historic timekeepers’ tower, on the finish straight, is included in the offer with three different packages, prices starting from about 5,500 euros, to which transfer and hotel stay in Milan can optionally be added.
Arrivals from abroad are the engine of the growth of the tourism business: the countries of origin of enthusiasts are mainly the United Kingdom, the Netherlands, Germany. “The 4 and 5-star hotels within a 25-kilometer radius of the racetrack are heading towards full occupancy while those about 50 kilometers away are marking the season record – adds Maurizio Naro, president of Federalberghi of Milan, Lodi and Monza and Brianza –. Prices for facilities near the circuit have on average at least doubled while those of Milan hotels see a +70%.”
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