“There is no difficult client and there is no difficult macroeconomic context: there is only a bad salesperson or a good salesperson.” Stassi Anastassov, CEO of the Ferretti group, replies with a joke to those who ask him how he sees the future of the yacht market, also in light of the international crises that are changing global geopolitics. Then he adds: “There is enough business for the best to win and continue to grow and gain market share.” And he does not hide that Ferretti intends to be the best and aims to reach about 60% or more of the orders for the current nautical year, with the boat shows between September and November. All this despite the company’s 2026 half-year results showing a general decline, with order intake down by 26.9%, and the company prudently updating the 2026 guidance.
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Merger & acquisition
It is not only market shares, however, but also M&A that interest the manager, as he confirms what emerged in recent months: “We are carefully evaluating,” he says, the opportunity offered by a possible acquisition of The Italian Sea Group. Regarding the submission of the expression of interest, Anastassov does not fully disclose: “I cannot say what we have submitted or not submitted. But I believe it is no secret, and I have no problem saying it, that we are seriously considering the opportunity,” represented by TISG.
The CEO does not reveal whether the interest focuses exclusively on the TISG shipyard in La Spezia or the entire asset: “Those are aspects on which I cannot go into details. But we are clearly and seriously interested in evaluating any asset that can help us achieve some goals: create capacity for the future; build ever better boats; ensure a higher profit margin, in the long term, for our shareholders; and accelerate the delivery of high-quality boats to our customers.”
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The Cannes premieres
As for the market, the CEO recalls that the “most important season for boats has just begun, typically concentrated in September, starting with the private preview (held recently in Monte Carlo for clients, ed.), followed by the Cannes yachting festival (just started, ed.), then the Monaco boat show and, finally, the Genoa Boat Show. At the Cannes event, which opened yesterday, Ferretti presents, for the Riva brand, the world premieres of the new Riva 56’ Rivale Super (17.27 meters) and Riva 96’ Argo Super (28.79 meters); for the Custom Line brand, it exhibits the new Navetta 35 (34.5 meters); and for Itama the 70 (20.93 meters) as well as the project for the future Itama 80. Alongside the world premieres is the new version of the Ferretti 720 (22.5 meters).”
Anastassov also recalls that on November 3, after attending the Fort Lauderdale boat show, he will leave for Hong Kong to take part in an event where he will present the company, “organized – he explains – by our agents and brokers, many of whom are from independent companies. And there will also be international brokers operating in Asia. There will be people coming from Thailand, Indonesia, and so on.”
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