That hybrid work, partly on-site, partly at home or in coworking spaces, will continue to represent one of the main modes of work is confirmed by data from various Observatories and many companies that make it structural. Growth prospects, according to International Workplace Group, the company based in Zug, Switzerland, which offers solutions for hybrid work and coworking spaces, are for an additional 1.2 billion white-collar workers globally, with a potential target market of over 2,000 billion dollars. In the first half of the year, the company listed on the London Stock Exchange recorded revenue growth of 6% to over 2 billion euros and an EBITDA of 265 million euros.
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IWG’s goal is to bring flexible work directly into the heart of local communities, where demand is highest. Also for this reason, the new IWG locations are found in suburban areas and provincial towns, thanks to the boom driven by very high real estate prices in city centers that force people to move to outlying areas.
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IWG operates, among others, with the brands Regus and Spaces and in the first half of this year opened 728 new locations globally, of which 21 in Italy, in various regions including Trentino-Alto Adige, Friuli-Venezia Giulia, Veneto, Lombardy, Emilia-Romagna, Tuscany, Umbria, Lazio, Campania, and Sicily. The network expansion is driven by the growing demand for hybrid work also in the Italian market, which with the new locations confirms itself as strategic: they are the result of the steady growth of the accessible network of flexible workspaces, allowing people to have hubs close to home but in a professional environment, often capable of creating additional professional relationships. Christian Schmitz, CEO of International Workplace Group, speaks of an “extraordinary semester. Every new opening strengthens our capillarity, offers customers even more choice, and generates new business opportunities. Our expansion is transversal: from large international metropolises to provincial towns and local realities, where hybrid work is opening completely new scenarios. We have enormous potential ahead of us.”
Among other things, Wojo has also joined the IWG network as a partner, adding 186 locations to the global platform and establishing a long-term collaboration with the Accor hotel group, with new opportunities in perspective to integrate IWG solutions in an increasing number of hotels.
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