Cinema, in 2025 film and TV and web production costs declining

Cinema, in 2025 film and TV and web production costs declining
The logo of the 83rd Venice Film Festival  REUTERS

The cinema sector is recovering ground and sets continue to work. However, a sign of slowdown for the film and audiovisual sector arrives after years of expansion. The litmus test lies in the production slowdown data with its costs.

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The image presented yesterday at the presentation of the Report of the Directorate General for Cinema and Audiovisual, together with a focus on investments activated by the international tax credit by the Institute for Sports and Cultural Credit and the DGCA of the Ministry, is that of a sector seeking a new balance, where the challenge is to ensure that financial instruments capable of supporting businesses can emerge around the tax credit lever.

One figure to reflect on concerns production costs. In 2025, the classified feature films are 403, essentially stable compared to the previous year and 29% more than in 2021, but the total value of the films drops to 799 million euros, 4.6% less than in 2024. Eligible Italian films are 364, while co-productions decrease by 10.6%. Production tax credit also declines: requests amount to 215 million, compared to 234.6 million the previous year.

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The correction is even more marked in audiovisual. TV and web works delivered to the DGCA are 226, down from 2024, and their total cost drops by 19%, from about one billion to 814 million. The requested tax credit stops at 234 million, 17% less. These numbers indicate a cooling after the expansion phase of recent years.

In Venice, Alessandro Giuli emphasizes the reform. “There is a shared reform text of the cinema and audiovisual discipline, unanimously approved by the Culture Commission of the Chamber and now submitted to the examination of the Assembly,” says the Minister of Culture. He adds: “In Italy, work is underway to simplify and reform the system, and we are able to do it without fighting. That alone is news.” The text includes the reorganization of the tax credit, two annual windows for access to support measures, and the establishment of an Agency for Cinema and Audiovisual. Giuli also recalls the “200 million euros recovered” before the summer break and insists that “the sector has suffered difficulties and still needs trust.”

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