If an assessment of the impact of car incentives for electric drivetrains must be made, then two things must be clarified: the ecobonus introduced in October pushed the share of electric models, reaching over 10% of the new car market in June and settling at 8.4% in the semester, three points above the 2025 target; the incentives also mostly favored models produced by Chinese manufacturers, especially Leapmotor, distributed by Stellantis, which produces the electric Fiat 500 in Turin.
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The point is to understand how to “capitalize” on this sprint, how to influence consumer choices, and how to recover the significant gap that characterizes the domestic electric market compared to the average of European markets. The autumn 2025 incentives, used up in one day, generated 35,000 more registrations in the first half of the year compared to 2025, which combined with the additional volumes from last November and December, reach an estimated 50,000 units. The share of electric registrations in the first half of the year reached 8.4% compared to 5.2% a year ago. These numbers represent the impact that the measure generated.
The risk, however, is that percentages and volumes will dilute over the coming months, as July’s trend already seems to indicate. Last month, electric cars repositioned to ordinary values, settling at 5.9% of registrations, an increase of only one point compared to 4.9% in July 2025.
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So what is the recipe to more effectively support the demand for electric vehicles in the Italian market? For Unrae (foreign manufacturers), “the critical point at this moment is the absence of incentives for the purchase of pure electric cars by private individuals, especially considering our country’s significant delay compared to the rest of Europe,” emphasizes president Roberto Pietrantonio. Tailored interventions are needed, and the 250 million funds for the automotive sector, diverted to other areas, could be useful even though, in times of high diesel and gasoline prices, the urgency seems to be to allocate resources to the traditional engine market to reduce the impact on pump prices and inflation.
For Motus-E, “the delay in electric vehicles and the stop-and-go market trend, confirmed by the recent rush for the ecobonus for commercial vehicles, reflects the difficulties encountered in planning clear and predictable incentive tools,” highlights president Fabio Pressi. Structural, systemic measures are therefore needed to support the transition or at least align with the main European markets. Starting with the tax lever. “To restore confidence and stability to the market, at least a thorough revision of the taxation on company cars is no longer postponable,” adds Pressi. In Italy, it is necessary to make it more convenient for companies and freelancers to “choose an electric vehicle, intervening in a coordinated way on deductibility, VAT deductibility, and fringe benefits.”
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