Caddy’s, a chain specialized in personal care, beauty, hygiene, and home care under Dmo, will join the VéGé system from January 1, 2027, leaving the Drug Italia consortium system. The agreement stems from the convergence of two complementary industrial visions: on one side, the vocation of the VéGé Group to build a broad, multichannel network rooted in the territory; on the other, Dmo’s desire to grow within a system capable of generating concrete projects, new synergies with the industry, and greater competitive capacity. Dmo’s joining the VéGé Group takes place in an increasingly competitive market context, where strengthening alliances between companies represents a strategic lever to generate value, support assortment innovation, and respond more effectively to evolving consumer trends. For the VéGé Group, Caddy’s entry represents a further step in building a multichannel and multi-format network, which today includes 32 principal companies, 3,590 points of sale nationwide, and a turnover that reached 16.2 billion euros in 2025. Dmo brings to the joint project, in addition to a 2025 turnover exceeding 300 million euros, the deep experience of one of the main Italian drugstore brands, based on a growth model founded on territorial roots and entrepreneurial continuity.
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“Joining the VéGé Group represents an important and consistent step for us in the growth path we have been pursuing for years,” say Fabio and Annalisa Celeghin, president and vice president of Dmo. “We believe in the value of aggregations when they are able to generate concrete projects, industrial vision, and new opportunities for companies, industry, and consumers. Dmo enters this new phase with its own identity, history, and the will to contribute to the development of an increasingly strong and competitive drugstore model.” Dmo, Dettaglio moderno organizzato, is an Italian group based in Pernumia, in the province of Padua, active in specialized distribution in the sectors of personal care, beauty, hygiene, and home care.
“This agreement confirms that the VéGé Group grows not only in terms of numbers but also in the quality of the alliances it builds. Dmo is a family group with solid values and a recognizable brand. The alliance between the VéGé Group and Dmo represents a concrete and structured response: two Italian entities choosing to grow together, pooling skills, networks, and industrial vision to build a stronger and more competitive drugstore channel,” says Giovanni Arena, president of the VéGé Group. “The ambitious VéGé 2030 Project, which means not only reaching the goal of 20 billion euros but above all building a Group that is increasingly cohesive, solid, and of quality, is gradually becoming a reality.”
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“Caddy’s entry into the VéGé Group confirms the centrality we attribute to the drugstore channel in a phase of profound evolution of consumption. Personal care, beauty, hygiene, oral care, home, and daily wellness are increasingly important categories for Italian families and require distribution models capable of combining specialization, proximity, innovation, and service. Dmo is a solid company with a long history and a clear entrepreneurial vision. Together we want to build a strong, modern, and competitive drugstore hub, capable of generating new synergies with the industry and becoming a point of reference in the Italian market,” comments Giorgio Santambrogio, CEO of the VéGé Group.
In recent years, Caddy’s has embarked on an evolution of its commercial format, focusing on more modern stores, more contemporary assortments, and an offer increasingly less dependent on promotional leverage alone. The new positioning targets a consumer who seeks convenience but also quality, a wide range, advice, and relevance of the offer. “Our goal is to continue growing Caddy’s as a modern, recognizable brand increasingly close to consumer needs,” adds François Xavier Tah, commercial director of Dmo. “Joining the VéGé Group allows us to work in a broader context, with new opportunities for dialogue and development. We want to be an active part of a project capable of strengthening the drugstore channel in Italy, enhancing skills, innovation, relationships with the industry, and the ability to interpret consumption evolution.”
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