Not a “stylistic exercise in innovation,” but the response to “a market need.” Marco Papalini, founder and CEO of Biorsaf, summarizes the decision to found his company in 2021, which in a few years has become a key player in the digitalization of food safety and quality processes. A food technologist, Papalini and his team have over 40 years of experience in the sector and had long understood the need to make management systems for procedures regulating the food sector smarter and more efficient, from restaurants to HoReCa to large-scale distribution.
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The adventure of the Grosseto-based company began five years ago with six partners and already in 2023, with the first production, revenue reached 100,000 euros, tripling the following year. At the end of 2024, the first investment round of 1 million euros arrived, supported by Maia Ventures and Farming Future funds (promoted by Cdp), which led to a true industrialization of the company, pushing revenues to 900,000 euros in 2025, with a total of 20 employees. Now, a new step forward, with a further round of 5.2 million euros, led by P101, a venture capital player with an international focus, joined also by Maia Ventures, Farming Future, and Toscana Next as a co-investment fund, as well as the main Tuscan banking foundations.
The capital increase will be used to activate the three-year development plan, which foresees exponential growth of the company, both organically and through external lines. This strategy includes the acquisition of Cooki, a platform dedicated to the digital management of food information. The integration of the two companies will create a platform, based on artificial intelligence, capable of providing the market with a single solution to digitalize all compliance procedures and the management of food supply chain data.
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The goal is to provide a new technological standard to scale a rapidly growing market, that of food, work and water safety, which in Italy counts 3.4 million companies with over 12 billion euros, with a digitalization rate stuck at 3%. “The prospect is to exceed 30 million euros in revenue by 2029,” says the CEO. “We want to secure the largest market share in the sector with our products, but also through acquisitions and expanding abroad.”
“Biorsaf has all the characteristics we look for in regtech: a strong technological component and vertical expertise and leadership in a highly regulated market,” says Giuseppe Donvito, Partner at P101. “We will support the company in this new significant growth phase, working alongside the team to create a platform capable of accelerating the digital transformation of an entire industrial sector.”
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