Before the 250,000 spectators who filled Tor Vergata for Ultimo’s concert, then the presales for Vasco Rossi’s 2027 stadium tour and the major international summer events, from Firenze Rocks to Rock in Roma, from Roma Summer Fest to I-Days Milano up to the Lucca Summer Festival, there is a name that has appeared for years on the screens of millions of Italians: TicketOne. It is the platform through which much of the ticketing market for concerts, sporting events, theatrical shows, and cultural events in our country passes.
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Founded in 1998 in Milan and controlled since 2007 by the German group CTS Eventim, TicketOne was the first Italian company specialized in ticket sales through a digital platform. Today it is the leading Italian operator in the sector, listed on the Frankfurt Stock Exchange through the parent company CTS Eventim, and in 2025 it recorded a turnover of about 130 million euros. The company has about 140 employees distributed across its two Italian offices and sells millions of tickets every year through a multichannel sales system.
The company operates in numerous entertainment sectors. In the music world, it collaborates with all the main Italian promoters, while in sports it manages ticketing for important competitions and federations, including the Italian Tennis Federation and the Italian Rugby Federation. It also handles ticket sales for 23 football clubs across Serie A, B, and Lega Pro, as well as the racetracks hosting the Italian rounds of Formula 1, MotoGP, and Superbike. The offer also includes theaters, musicals, cabaret, family shows, summer festivals, exhibitions, and museum circuits, many of which are managed through the subsidiary TOSC. The group’s activity, moreover, is not limited to ticket sales: CTS Eventim also invests in managing live event infrastructures and has recently acquired the Arena Santa Giulia in Milan, destined to become the largest Italian venue.
How the platform works
For almost 30 years, hundreds of event organizers have entrusted TicketOne with managing ticket sales, establishing together the marketing methods, presale schedules, prices, and any phases dedicated to fan clubs or affiliated customers. The platform collects the public’s payments and subsequently transfers them to the organizers, managing numerous payment systems, including credit cards, PayPal, Klarna, and Satispay.
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