Summer 2026 could mark new tourism records in Veneto. “The forecasts updated to today confirm good prospects also for the final part of the month,” said Lucas Pavanetto, vice president of the Region and regional tourism assessor, “with occupancy rates on August 31 very close to the consolidated 2025 levels for spas and seaside campsites, and already reached for art cities. The mountains also show good resilience, with stability already confirmed for the entire first half of September.”
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According to preliminary data, the start of the tourist season in the region has seen a growing trend. In the week of Ferragosto, the peak season, the occupancy rate of campsites reached 94.6% for seaside facilities and 87.8% at the lake. Following are seaside hotels (88.2%), lake (86.7%) and mountain (82.8%); spas mark 70.3%, art cities 65.4%. “Trend in line,” comments Pavanetto, “with the physiological mid-August dip.” Furthermore, last-minute bookings on the hottest destinations are decreasing. “This suggests that particularly high temperatures have influenced travelers’ choices.” Provisional data from the Regional Statistical System (Sistar) record over 2.6 million arrivals and 9.8 million overnight stays in June, with the international component accounting for over 1.8 million arrivals (70% of the total) and 7.1 million overnight stays. In the first half of 2026, arrivals grow by +0.6% and overnight stays by +1.6%. The significant increase is in the lake area, followed by mountains and art cities, substantial stability at the sea, and a decline in spas. The slight decrease in domestic flows is offset by the increase in international ones, with +1.7% arrivals and +3.1% overnight stays, driven especially by Germans (+4.8%), Americans (+6.4%), British (+8%) and Dutch (+10.3%).
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“The trends between late July and early August, observed thanks to the Veneto Regional Tourism Observatory and HBenchmark hospitality data in synergy with Federalberghi Veneto and Faita Veneto,” adds Pavanetto, “show the sea with occupancy levels above 85% in hotels, campsites over 92% at the beginning of August. The lake is also doing well, at 87.8% in the hotel sector and around 88% in open air. The mountains show a growing trend, from 70% at the end of July to 75% in the first week of August, as do the spas, steadily rising from 52% to 58%. Art cities maintain stable occupancy around 70%.”
Regarding spending trends, according to July data provided by Mastercard, Lake Garda leads with 18% of regional transactions, followed by Venice with about 14%, then Jesolo with 12%, Verona with 10%, and Treviso with about 8.5%. The international market accounts for 61% of total spending, the domestic market for 39%. Tourist and excursionist spending in July grew by +23% compared to June and +6% compared to the same period in 2025.
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