European cups, Italian clubs aim for 450 million in revenue

European cups, Italian clubs aim for 450 million in revenue
Champions League 2025/2026 play off return match Inter-Bodo Glimt 1-2 in the photo Nicolo Barella Italy Photo Press

On the afternoon of August 27, the Monte Carlo draw will determine the opponents of Inter, Roma, Napoli, and Como in the Champions League. Milan and Juventus will have to wait until August 28 to find out who they will face in the Europa League (tonight Atalanta will compete for access to the Conference League against Hapoel Tel Aviv).

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Participation in European Cups has become essential for the financial balance of Italian clubs. The economic prizes awarded by UEFA, which vary based on sporting performance, now account for between 15 and 20% of Serie A’s turnover, an amount estimated at at least 450 million euros, including revenues from home matches.

Expected revenues

For the 2026/27 season, the gross revenues expected from UEFA for the Champions League, Europa League, Conference, and Super Cup approach 4.4 billion. After deducting organizational costs, solidarity, and other provisions, over 3.3 billion will be distributed to the participating clubs. The largest share remains that allocated to the Champions League (2.47 billion). The Europa League has a prize pool of 565 million and the Conference League 285 million.

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The distribution system follows three guidelines. The first is the participation bonus (27.5% of the prize pool): 18.6 million for each of the 36 Champions League clubs. The second consists of bonuses linked to wins (2.1 million per match) and draws (700 thousand euros), group stage ranking, and progression in knockout rounds (914 million total, equal to 37.5%). The third component is the so-called “value pillar,” which incorporates the value of the national TV market and the club ranking for a total of 853 million (35%). Based on this last criterion, Inter should already have about 56 million in hand, Roma just under 50, Napoli 43, and Como about 35.

Three scenarios

In general, therefore, assuming disappointing paths and no qualification to the knockout stage, the four Italian teams in the Champions League could earn just under 190 million. To this would be added between 30 and 35 million deriving from the participation of Juve and Milan in the Europa League (here the base prize is 4.3 million). The total would thus exceed 215 million.

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