Tomorrow will be the day of “Open Hop Yards 2026,” when a small number of craft breweries will open their doors to the public to reveal the secrets and rituals necessary to produce the sparkling blonde and dissenting beverage. In fact, 13 million Italians have planned beer tourism experiences during the summer of 2026, from simple tastings to visits to companies and hop yards, demonstrating a rapidly growing phenomenon featuring 100% Italian beer. This is stated by an analysis from the Italian Beer Consortium and Coldiretti based on Ixe’ data.
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These are the companies participating in the initiative:
Luppolajo – Castel Goffredo (Mantua) in Lombardy;
Mastri Birrai Umbri – Gualdo Cattaneo (Perugia) in Umbria;
Luppolovers – Città di Castello (Perugia) in Umbria;
