Exports drive not only the growth of Italian companies but also their confidence in the future. The international context is what we know: tariffs and protectionist policies, geopolitical tensions, blocking or slowing down of supplies, and increasing costs of raw materials and energy.
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Yet, Italian companies present abroad confirm that Made in Italy maintains its competitive strength, thanks to its reputation for quality, style, and reliability, and for this reason, they maintain their investment intentions.
This is what emerges from the Assocamerestero 2026 Observatory, carried out through the network of Italian Chambers of Commerce Abroad, with indications collected from European, Asian, African, American, and Australia-Pacific markets.
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The survey was developed in a phase of strong geopolitical and economic instability, marked by trade tensions, uncertainty over tariffs, volatility of energy costs, and new tensions in strategic areas for international trade. And this is reflected in the awareness that «the context in which Italian companies and exporters are called to operate is increasingly less linear. Demand remains favorable, but competitive advantage can no longer be based solely on product strength,» the research states.
The research results
The general picture remains favorable: 40% of the interviewed companies describe the climate towards Italian products and companies as «very positive, with growing demand» and another 49% as «positive, but more selective than in the past.» 9% report a stable picture, 3% a more cautious context, while no indications of evident deterioration emerge.
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