On October 21, Milan will host Ces Unveiled, the official European stop of the “Road to Ces,” an international promotion program for the world’s leading technology innovation trade fair held annually in January in Las Vegas.
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The choice of Milan to host this event is a recognition not only of Fiera Milano’s organizational capabilities (which will host the event within the MiCo congress center) but also, more generally, of the presence in the city of Milan and Lombardy of an innovation ecosystem that can count on universities, research centers, startups, innovative SMEs, and large industry.
Precisely to highlight, enhance, and also promote these excellences globally, the idea was born (promoted by Fondazione Fiera Milano) to involve the main stakeholders of the territory around a Memorandum of Understanding for the enhancement of the city of Milan (and, broadly speaking, all of Lombardy).
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Presentation of the memorandum of understanding for the enhancement of the city of Milan on the occasion of Ces Unveiled Milan. Giuseppe Sala Mayor of Milan, Alvise Biffi President of Assolombarda, Giovanni Bozzetti President of Fondazione Fiera di Milano, Alessia Cappello Councillor of the Municipality of Milan, Attilio Fontana President of Regione Lombardia, Matteo Zoppas President of Ice. (Imagoeconomica)
The agreement, signed by the Municipality of Milan, Regione Lombardia, Chamber of Commerce of Milan, Monza Brianza and Lodi, Municipality of Rho, Fondazione Fiera Milano, Assolombarda, Confcommercio Milano, Lodi, Monza and Brianza, Anitec-Assinform and Assintel, commits the involved entities to promote Milan and Lombardy as the European heart of innovation and to broaden the public and territorial impact of the trade fair event, supporting the visibility of businesses and technological supply chains, encouraging widespread participation of citizens, businesses and visitors, and activating urban animation processes through the temporary use of public space.
The goal is to call upon scientific and technological entities to create a widespread program of initiatives between October 16 and 21, in the days leading up to the event.
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