Trump Media is betting on the financial data market. The company that owns Truth Social, the social network founded by Donald Trump, will launch Truth API on August 1st, a paid service that will allow institutional investors, trading companies, and financial operators to receive in real time the content published on the platform.
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Among these are also posts from the President of the United States, who uses Truth Social as his main channel for political and institutional communication. This is an element that distinguishes the operation from traditional real-time data sales activities offered by financial markets and has already raised questions on ethical grounds and potential conflicts of interest.
The new service will provide paying customers with a data feed that includes both real-time published content and the historical archive of posts dating back to 2022. According to Trump Media, some commercial contracts have already been signed.
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The company, listed on Nasdaq, thus aims to open a new business line at a time when it is expanding its activities well beyond the social network, with investments ranging from financial services to digital assets.
The news is particularly relevant to the world of quantitative finance and algorithmic trading. Donald Trump’s posts have indeed shown over the years to have an immediate impact on the markets: from announcements on trade tariffs to foreign policy statements, including previews of decisions by the American administration. Access to content with reduced latency can represent a competitive advantage for operators conducting automatic operations on the markets.
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