It is the alternative to short-term rentals or the traditional hotel room for those who want to travel: home exchange. According to data from the HomeExchange platform, over 12,900 have been scheduled in Italy for summer 2026, 27% more than the same period last year. The total is over 239,000 overnight stays with more than 39,000 guests.
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The preference for the mountains
The prohibitive temperatures with increasingly frequent heat waves push alpine destinations that record the most significant increases. Leading the growth is the Aosta Valley with a 47% increase in exchanges compared to summer 2025, followed by Trentino-Alto Adige (+40%), Lombardy (+27%) and Piedmont (+26%). Veneto is also increasing (+44%). In the region, alongside art cities, tourism related to the Dolomites also contributes to growth.
Among the mountain locations most requested by platform users are Bolzano, Pré-Saint-Didier and Ayas. According to HomeExchange, in the Aosta Valley some tourist locations at the foot of Mont Blanc and Monte Rosa record a number of exchanges higher than that of the regional capital. Good results also for Cuneo and Trento.
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Budget of 850 euros
Based on a survey conducted among Italian members, the average budget spent locally is about 850 euros per group of travelers. 95% of respondents say they allocated a larger share of their budget to local activities and services, with particular attention to neighborhood shops, dining, and cultural attractions. 88% also state that they visited locations outside the traditional tourist circuits thanks to suggestions received from hosts.
On the mobility front, more than half of users (51%) reach Italy by car or train instead of by plane, 68% use public transport during their stay, and 53% extend the length of their vacation compared to what they would do choosing traditional accommodation.
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