Americans in art cities, British between Sardinia and Sicily, Poland growing strongly: Uber data tell the geography of international visitors who in August, the month with the highest tourist intensity, used the app of the digital platform for private car transport in some of the main Italian destinations.
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Americans passionate about art cities
In Rome the United States is the main country of origin among the international users analyzed. Americans represent almost one in four international Uber users, although the “stars and stripes” presence remains basically stable. The United Kingdom confirms second place and grows by 13% compared to August 2025. Brazil is also increasing, +14%.
In Florence the weight of the United States is even more evident: in August, the number of American visitors who used Uber was almost equal to that of Italian users. Behind the US, the United Kingdom grows by 10%, while Spain and Brazil both mark a +18%.
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Also in Milan United States and United Kingdom occupy the first two places among international visitors. Americans remain basically stable, while the British increase by 5%. However, the biggest growth is in Spain, with a +21%.
More and more Italian users for Uber
The summer snapshot also tells another phenomenon: Uber is no longer just a service for those coming from abroad. Compared to August 2025, Italian users increased by 26% in Milan and 22% in Rome, indicating a growing spread of the app also among those who live and usually move around in Italy.
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