Two days before the first kickoff of Serie A, the fan’s season begins with the choice of subscriptions. Taking them all and following both the championship and the Champions League will cost up to 984 euros in twelve months, while with annual plans the expense drops to 669 euros. The calculation is by Facile.it and is based on pay TV prices for the 2026/27 season recorded on July 22.
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The problem is fragmentation: to be sure to see Inter, Napoli, Roma, and Como, the four Italians in the Champions, you have to purchase subscriptions to Dazn, Sky or Now, and Prime Video. To follow Milan and Juventus, engaged in the Europa League, and Atalanta in the Conference League, two platforms are enough.
Broadcasting rights
Fragmentation arises from the complex distribution of rights, especially for the European cups. To follow Serie A, in fact, only one platform is needed: Dazn broadcasts all ten matches of each Serie A matchday, seven exclusively and three co-exclusively with Sky. For the cups, Sky and Now have 185 of the 203 Champions matches and all the Europa League and Conference League games. The 18 missing Champions matches, which correspond to the best Wednesday clashes, are exclusive on Prime Video.
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For fans of Inter, Napoli, Roma, and Como, the result is a small mosaic of subscriptions that will cost – purchasing monthly plans – 984 euros per year (669 euros choosing the annual plan); to follow Milan, Juventus, and Atalanta the cost drops to 924 euros (619 euros with the annual plan).
Those who want only Serie A spend instead 564 euros with the monthly renewal of Dazn Full or 379 euros paying the year in a single solution. There is also MyClubPass, the plan dedicated to a single Serie A team that costs 329 euros per year.
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