«There are so many universes in one space. Everything happens simultaneously and you have to wait for it to align with you. I feel every city, every state, the sand, the mountains and the ocean. And then there’s the emotion and then there’s the color. It’s like an explosion, but if you can align with it, then you are able to find peace in all of this together».
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India, according to Avani Rai, cannot be told unless you feel it. And the Pirelli Calendar 2027 tries to do so by relying on three great photographers. For the first time in its history, the iconic The Cal was created simultaneously by Sølve Sundsbø, already the author of the Pirelli Calendar 2026, by the Indian master Raghu Rai, who passed away shortly after the project began, and by his daughter Avani Rai, called upon to complete her father’s work. At its heart is a country, India, narrated through their lenses: on one side, the distinctive aesthetic and fashion-inspired approach of the Norwegian artist, on the other, the lifelong vision of India cultivated by the Indian master and reinterpreted in a more contemporary key under the guidance of his daughter.
«The idea for this Calendar was born from Pirelli. The desire was to dedicate the 2027 edition to India, and from the first conversations, it became clear that a collaboration with someone like Raghu Rai, who since 1965 has been one of the most authoritative and profound observers of the country, could give the project a unique dimension. The idea was for him to focus on the soul of India while I dedicated myself to people, mainly creating portraits,» explains Sølve Sundsbø.
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Thus, a unique calendar of its kind is announced. The official presentation is scheduled for late October, naturally in
India, but the backstage already reveals much about this project. The set is divided between Rajasthan, Jaipur, and New Delhi, and the undisputed protagonist of the Pirelli Calendar 2027 is ordinary people, portrayed on the streets and in symbolic places of Indian culture. People dominate the scene, alternating with muses such as Padma Lakshmi, Rupi Kaur, Bhavitha Mandava, Lakshmi Menon, Freida Pinto, Aditi Rao Hydari, Anouska Shankar, Avantika Vandanapu, and Avani Rai, in the dual role of model and director. In the twelve months of the Calendar, multiple shots coexist, which in some cases, as for the work of Raghu and Avani Rai, overlap, while maintaining distinct roles between father and daughter and their strong identities. To what extent, the story of this Calendar tells.
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