Enhancing people, collaborating with partners, and protecting the planet. These are the three cornerstones on which Brightstar Lottery Plc’s sustainability strategy is based, a global leader in the lottery sector. These goals concretely translate into the pursuit of excellence, creating value together with customers, communities, and society, and safeguarding the environment and its resources.
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In the 2025 Sustainability Report published on July 15, CEO Vince Sadusky and Executive Chair Marco Sala emphasized that Brightstar’s commitment “continues to be recognized globally” and that the three guiding principles it follows “shape the company’s operations, innovations, and growth.”
Enhancing people
Brightstar’s commitment to sustainability has its roots in the past decade, when the company, in 2017, decided to align with the United Nations Sustainable Development Goals. The 2025 report details the results achieved and progress made by the company over the past year. The analysis, as Sadusky points out, “demonstrates our ongoing commitment to promoting the development of the lottery sector through innovative solutions, reliable partnerships, and responsible business practices that help build a sustainable future.”
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Regarding the first of the three pillars inspiring the company, namely enhancing people, Brightstar has taken steps to promote a culture that recognizes the value of individuals, appreciating each person’s skills and ideas and supporting the development of tomorrow’s professionals. Also for this reason, in 2025 the company obtained the Top Employer certification at its branches in the United States and Italy. The recognition issued by the Top Employers Institute is reserved for companies that offer employees the best working conditions.
Not only that. The company has also introduced Brightstar’s Digital Journey, a strategic training initiative aimed at accelerating the company’s digital development through targeted training courses for employees at all levels. Within this project, particular attention is given to the responsible use of artificial intelligence.
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