“Napoli Città Mondo” kicks off, a new cultural promotion program developed as part of the project promoted by the Ministry of Foreign Affairs and International Cooperation through the National Committee Neapolis 2500. The Committee was established about a year ago to celebrate the anniversary of the founding of Naples and turn it into an opportunity for the internationalization of the city through culture, diplomacy, research, and the business system. The Committee is chaired by the Prefect of Naples, Michele Di Bari, Filippo La Rosa (Ministry of Foreign Affairs and International Cooperation – MAECI), and Marilù Faraone Mennella (Entrepreneur).
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Building on the experience gained in 2025, the year of the celebrations for the 2,500 years since the founding of Naples, when cultural events (history, art, performances, science) were organized in the city and abroad that attracted great interest, in 2026 a new program with a more marked international projection was proposed. The projects increasingly connect the city’s cultural and creative heritage with institutions, businesses, universities, and international operators.
Napoli Città Mondo systematizes the city’s heritage, skills, and resources, using culture as a true soft power, capable of transforming the value of its history and identity into relationships and new opportunities and development. The goal is to build a system of relationships destined to consolidate over time, connecting institutions, universities, businesses, international organizations, and scientific communities. The various initiatives are conceived as different but complementary: parts of a unified strategy aimed at building permanent supply chains and the global projection of the city.
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Within this framework are the recent mission to Brazil and Argentina and the signing of a collaboration agreement between the Teatro di San Carlo and the Teatro Colón.
Editorial project
Within this strategy, “Napoli Oltre Napoli” was born, an editorial project that offers an international narrative of the city through scholars, writers, and personalities from various fields and accompanies the program’s activities. Translated into English and Spanish, the volume will be at the center of institutional missions abroad in the United States, Mercosur countries, and Latin America in the coming months and will be presented at the Guadalajara International Book Fair. The same supply chain logic inspires Kyma – Mediterranean Hub for the Content Industry scheduled in Naples on September 23 and 24. Kyma will bring together representatives of publishing, cinema, audiovisual, and broadcasting at Palazzo Reale, along with institutions and businesses, to discuss the changes affecting cultural and creative industries, from artificial intelligence to co-productions, to the international circulation of content.
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