The Capri group chooses an exceptional location to present the new collections of the Gutteridge and Alcott brands. The new photographic campaign of the Naples-based group is set in the Napoli Afragola railway station, designed by Zaha Hadid and becoming a high-speed rail hub. The photographic campaign will be distributed online and in print in Italy.
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For Gutteridge and Alcott, the new FW 26-27 campaign proposes a wardrobe for the new season that blends tailored elegance and the visionary language of contemporary architecture, hence the choice of the railway hub. In short, the most suitable place to interpret the identity of the collection.
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The codes of Gutteridge elegance, made of tailored cuts, refined fabrics, and sophisticated silhouettes, meet ultra-futuristic architecture, creating a powerful visual contrast. The rigor and refinement of the garments thus emerge in a context with futuristic lines, in a continuous play of balances between past and present. The natural light, which passes through the large windows and skylights, rests on surfaces and fabrics creating ever-changing shadows and light cuts. In this scenario, Gutteridge’s Back to Office takes on a new dimension: it is not simply a return to everyday life, but an opportunity to renew one’s style and face the season with a casual and contemporary elegance. Tailored suits, outerwear, and knitwear fit into a wardrobe designed to accompany the modern man through appointments, workdays, and moments of daily life, with versatile garments that never give up attention to detail. The station, the quintessential place of departures, arrivals, and connections, thus becomes the perfect metaphor for the Gutteridge man: dynamic, elegant, always on the move.
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