The Kallax shelf will cost up to 29% less. The Bestå wall unit up to -26%. Minus 12.5% for the Poäng armchair. Ikea Italy lowers the price of hundreds of products, with an average reduction of 22%, as part of a broader European plan worth 1.2 billion euros promoted by Ingka Group, the largest Ikea retailer, other Ikea franchisees and Inter Ikea Group.
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Among the items affected by the price cuts are some of the most famous products, such as the Poäng armchair – in production for about 50 years – and the Kallax shelf, available for almost three decades, now offered at a lower price. But there is also the Kivik sofa, the Bestå wall units, and then pots and pans.
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“Lowering prices on hundreds of our most beloved products is not part of an isolated promotion, but a promise we make to people to stand concretely by their side, making life at home better and more affordable every single day. At the same time, we are investing to make Ikea more accessible, opening many smaller stores as part of our omnichannel experience,” says Alpaslan Deliloglu, CEO of Ikea Italy. “We reduce prices on product families most appreciated by Italians while also offering targeted deals available only in our iconic blue boxes (traditional stores). We want to be close to people during times of the year characterized by specific expenses and needs. September is the month when everything restarts – school, work, and new projects – and requires concrete support. For this reason, we accompany customers from the design to the realization of living spaces and commercial activities,” adds Edoardo Posani, Country Commercial Manager of Ikea Italy.
These new price reductions follow those of 2024, when prices were lowered in all Ikea markets. This year, the initiative focuses on Europe and the selection of products and price decreases will vary from market to market.
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