Two years ago the United States. Last year Hong Kong and Osaka – where the Universal Exposition was taking place. This year Jakarta, with a major event that confirms the growing interest of Italian design companies in Southeast Asia.
Read more Nepal, landslide with «serious losses». Xi activates maximum rescue efforts
Ask the Sun
The questions are automatically suggested by 24Ore AI
based on the content displayed.
The Salone del Mobile in Milan officially kicks off its new international roadshow which, for some years now, is not just a promotional tour to present the new edition of the Milan event (which in 2027 will take place from April 13 to 18), but a broader project that provides, for each stop, a communication strategy and a format designed for that specific market, based on the connections and interests to be activated.
The main stops of the 2026/2027 tour
It starts in Indonesia where, from September 18 to October 18, the Townhall of the Indonesia Design District (IDD) PIK2 will host the exhibition titled «SaloneSatellite Permanent Collection Exhibition 1998-2026», as part of Indonesia Design Week: a selection of the many products presented within SaloneSatellite (the Salone event reserved for designers under 30) from its foundation to today. Stops and events will follow in all the main European and international cities considered strategic for the design-furniture sector: from London and Copenhagen to Shanghai, Lagos, Chicago and New York, Hong Kong, Baku, Miami, New Delhi and Bangalore, and Mexico City. Early next year, the Salone organizers will also be in Riyadh, where the first Saudi edition of the Salone del Mobile was supposed to be held next November (after the success of the “zero edition” held in November 2025), but due to the war in Iran and the Middle East crisis, it has been postponed to autumn 2027.
Read more Harvest 2026: drought reduces yields but excess stock weighs on the wine market …
«The program will touch some cities that have now become fixed appointments for us, to which new destinations will be added, chosen for the interest of the markets they represent or because they host particular events, with which the Salone forms strategic alliances», explains Maria Porro, president of the Salone del Mobile. Alliances linked to the story of design or the world of interiors and furniture, but also to the sector of large projects, which is rapidly expanding for furniture companies and which is therefore at the center of Salone Contract, ready to debut precisely in the 2027 edition of the Milan event.
Large projects at the center of the story
«This year the international tour has this triple soul: the promotion of the Contract project, the involvement of interior designers and interior decorators, the story to the press of our world and its values», adds Porro. The Salone is a «complex ecosystem», made up of many realities and a diversified offer. For this reason, its promotion can also be varied and profiled according to markets and target audiences. That is why, for example, the stops in cities like Shanghai, New Delhi, London, New York, and Chicago – where some of the most important architecture firms in the world are based or affected by large real estate projects – the focus of the events will be mainly on Salone Contract. Perhaps through partnerships with local events or entities, as in the case of the Boutique Design Festival in New York (BDNY), within which the Salone del Mobile will organize a talk. The same strategy led to signing a three-year agreement with Art Basel (one of the most important international art fairs), so that, since last year, Salone events take place in Miami and Hong Kong during the event: these two stops, as well as the one in Mexico City next February, will be the occasion to best present the other new Salone project, Raritas, which debuted last April and allows opening also to artistic and design realities with great potential, but not yet structured industrially.
Read more 42% of household consumption allocated to mandatory expenses
