Radio 24 confirms the solidity of its audience and strengthens the multi-platform model

Radio 24 confirms the solidity of its audience and strengthens the multi-platform model
Radio 24 confirms the solidity of its audience and strengthens the multi-platform model

Milan, July 23, 2026 – The second quarter of 2026 confirms Radio 24’s position in the Italian radio landscape. With over 2.5 million average daily listeners, the Il Sole 24 ORE Group broadcaster continues to be a point of reference for a qualified and loyal audience, thanks to an editorial offering based on authority, in-depth analysis, and quality information.

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In a context characterized by an overall challenging trend for the radio market, Radio 24 confirms its distinctive identity as the only national News & Talk broadcaster, consolidating the relationship of trust built over the years with listeners particularly attentive to economic, political, social, and cultural current affairs. The development of the digital and social strategy continues in parallel, which continues to expand the radio community and strengthen dialogue with an increasingly diverse and qualified audience: Radio 24’s followers rise to over 3 million with a growth of +24% compared to the same period last year.

Excellent results also on the digital front with the consecration of the success of the Radio 24 4.0 Platform, which records a +31% growth in unique browsers and +13% in page views compared to the previous quarter.

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The brand’s multiplatform development strategy is also reflected in its podcast offering, which represents one of the most relevant assets of Radio 24’s editorial ecosystem. Indeed, the production of Radio 24 Original Podcasts continues with great dynamism: in the April–June 2026 period, 10 new titles were published, including new seasons of already established podcasts such as Materie, Animale a chi? and Le Grandi Voci del Festival dell’Economia. Overall, over 140 new episodes were made available, accessible on the Radio 24 – 4.0 platform and on major listening platforms. On-demand content continues to be an important factor in expanding the relationship with the audience, which today records an average of 9 million listens per month.

Finally, synergies with other Il Sole 24 ORE Group media are strengthened, in an increasingly integrated logic that enhances the complementarity between radio, digital, podcasts, events, and television. In this journey, IlSole24OreTV plays an increasingly central role, with its recent positioning on channel 63 of digital terrestrial television and the constant presence of Radio 24 programs, which gain a further opportunity for dissemination and enhancement. An increasingly connected ecosystem that strengthens the overall information offering and opportunities for public engagement.

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