The impact of artificial intelligence on the creative industry is one of the major topics of debate at this Venice Film Festival, and Google has chosen this stage to announce funding dedicated especially to training and reskilling in this field.
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The company, through its philanthropic arm Google.org, announced funding of one million dollars to the Digital Republic Fund (FRD), supplemented by direct co-financing of up to 500,000 euros from the same Fund, for a total of 1.3 million euros. The goal is to retrain 2,500 professionals at risk of digital exclusion in the fields of cinema and audiovisual, music, and information.
During the presentation, Melissa Ferretti Peretti, Country Manager for Italy at Google, emphasized the historical link between cinema and innovation: “There has always been a relationship between cinema and innovation. Color, sound, special effects. The role of technology continues to be to serve human talent and creativity. AI is a set of algorithms, but it has no history, no emotions: those will always be human decisions that cannot be delegated.”
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On the relationship with the creative world, Ferretti Peretti added: “Google does not believe in technology imposed from above and in fact we do not develop tools without the creative community, but we develop them with the creative community, as happened for example with Veo, in the video field, developed with more than 100 artists. Rather, the question is what skills are necessary to ride this change.”
This brings us to the heart of the matter, the impact on work. “About half of today’s jobs did not exist in 1945. In the vast majority of cases, work has transformed, not disappeared. It is logical, however, that this transformation happens with a speed and power different from the past, so we must focus on skills,” the manager emphasizes.
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