Why do some companies grow and others don’t? The problem is not always the market: often the main obstacles are found within the company and in the decisions of those who lead it.
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A book that analyzes 53 recurring mistakes that hinder the growth of Italian SMEs, from improvised marketing to the cult of “it has always been done this way,” up to the traps of people management and leadership.
Leading a company today means facing markets in continuous evolution every day, increasingly demanding customers, new technologies, and organizations called to quickly adapt to change. In this context, the quality of leadership can make the difference between growth and stagnation. It is from this awareness that “I am the boss! The 53 mistakes that hinder your leadership in the company (and how to avoid them)” was born, the new volume published by Il Sole 24 Ore and signed by Matteo Servidati, a manager with an international background and experience gained in multinational companies across marketing, sales, and general management.
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With a direct, pragmatic style characterized by subtle irony, the author guides entrepreneurs and managers on a path of self-analysis and improvement, highlighting behaviors, beliefs, and bad habits that can become a brake on company development. From strategic planning to people management, from innovation to organizational culture, the book offers concrete insights to face the challenges of contemporary leadership with greater awareness.
The volume opens with a simple but crucial question, “why do many Italian SMEs fail to make the leap in quality?” According to the author, the problem does not depend only on external factors such as market, bureaucracy, or access to capital, but also on a series of mistakes and behaviors that entrepreneurs and managers continue to repeat in leading their companies. “I am the boss!” analyzes 53 typical mistakes of business leadership, from resistance to change to difficulty delegating, up to critical issues in people management and organizational development. With a concrete and direct approach, the book invites rethinking the role of the entrepreneur, enhancing those qualities that have made Made in Italy an international excellence, such as creativity, resilience, and initiative, and pairing them with greater managerial culture, growth capacity, and strategic vision.
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