Barilla is strengthening in the United States. The famous made in Italy pasta brand has indeed confirmed that it has acquired Goodles, the American brand that reinvented the traditional American “Mac & Cheese” (“macaroni and cheese”). The partnership (through which the US brand joins the Italian company) aims to accelerate the brand’s growth, fully respecting autonomy, identity, and current company leadership.
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The company founded in California in 2020 has innovated the market
Founded in California in 2020 (under the name Gooder Foods, Inc.) and based in Santa Cruz, Goodles was born from the idea that Mac & Cheese, a beloved comfort food overseas, could become more nutritious, tasty, and capable of conveying pleasure and joy. Thanks to a premium nutritional offer and a range of original flavors, in just over four years the brand has established itself as one of the most dynamic in the category, building a passionate consumer community across the United States.
Guido Barilla: an important day for our group
“Today is an important day for our Group,” commented the president of the Barilla Group, Guido Barilla. “We had been following Goodles for some time and were impressed by the strength of the brand, the quality of its products, and the momentum of its growth. Knowing the management, led by Jen Zeszut, we were equally impressed by the solidity of the organization, its cohesion, and its future-oriented vision. These elements convinced us that Goodles was the right choice and represents an exciting opportunity for the future.”
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The partnership is also based on a strong affinity between the two companies: for both, product quality and taste are fundamental elements of their strategies.
Founder Zeszut: Barilla the best partner for our company
“Goodles,” commented Co-founder and CEO Jen Zeszut, who will continue to lead the Goodles team, “wants to continue the positive path of recent years. I could not have thought of a better partner for our small company and our team. The Barilla Group can help us innovate and grow, while allowing us to make better decisions and maintain our quality.”
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