Vittorio Frescobaldi, a key figure in Tuscan and Italian wine, passed away at the age of 97. Born in Florence in 1928, after studying agriculture, he took over the family business along with his brothers Ferdinando and Leonardo, opening it up, especially in the second half of the 20th century, to the prospects of international markets.
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A family connected to wine since the Middle Ages
Marquis Vittorio Frescobaldi leaves behind his wife Bona and children Fiammetta, Angelica, Lamberto (to whom he had handed over the leadership of the family business years ago), and Diana. He belonged to the 31st generation of a family that has linked its name to wine and agriculture since the Middle Ages, becoming over time a cellar supplier to the English royal court, popes, and noble houses starting, so to speak, with the Medici of Florence.
Under his management, the international projection of wine grows
It was under his management that Marchesi Frescobaldi achieved a significant part of its entrepreneurial development, mainly thanks to a strong focus on foreign markets. These were decisive years for Italian wine in general, which substantially increased its orientation towards quality and saw managerial approaches enter the wineries.
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On the other hand, it is thanks to these steps and the growth of exports that Italian wine shifted from being a product tied to domestic consumption to one with great appeal abroad and a true ambassador of Made in Italy. All phases in which Vittorio Frescobaldi played a leading role.
In 1995, the partnership with American Robert Mondavi
Another sign of his great international openness was the joint venture started in 1995 with American producer Robert Mondavi. From that partnership came two of the most famous labels of Italian wine: Tenuta Luce in Montalcino and Ornellaia in Bolgheri.
