Price increases, extreme temperatures, and geopolitical tensions do not stop travelers: even in July tourism numbers are growing (+4 million stays compared to 2025) and forecasts for August remain positive with art cities showing the greatest increase during the Ferragosto week and throughout the summer period. This picture emerges from the analysis of the Ministry of Tourism’s statistics office based on data from the Alloggiati web platform of the Ministry of the Interior and Data Appeal.
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In July +4 million stays
Last month tourist stays increased overall by 4.4% compared to July 2025, driven by the foreign component (+6.0% compared to +2.3% from the Italian contribution). Positive dynamics also for arrivals with an overall increase of 4.5%, determined by the increase in the Italian component of 3.8% and the foreign component of 5.1%.
In absolute numbers, this amounts to about 1 million more arrivals and 4 million additional stays compared to the same month last year.
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At the regional level, the most significant increases in stays are recorded in Piedmont (+9.9%), Marche (+8.2%) and Calabria and Friuli-Venezia Giulia (both +7.8%). The only exception is Umbria with stays substantially stable compared to July 2025 (-0.1%). The hotel component grows (+2.5%) but especially the non-hotel component (+6.7%).
The results for July are in continuity with the first half of the year, closed at +4.9% stays and +4.4% arrivals.
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