Camping holidays are back in fashion. It may be due to the price increases affecting hotels and apartments, “in summer 2026 they grew by +3.5% compared to 2025,” or the desire for an outdoor and alternative experience, but in recent years camping is once again at the top of Italians’ preferences. This is highlighted by a study conducted by the National Observatory of Federconsumatori, which also talks about the growth of this sector.
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The study
“Lower costs, along with the desire to rediscover contact with nature and spend time outdoors – emphasize the Onf -, are making campsites experience a new positive season in terms of bookings, which this year grow by over 5.6%.”
As for the holiday system, according to the observatory’s estimates, among cuts and renunciations, 44% of Italians will take a vacation. Of these, the majority, that is 54.8%, will opt for a “short” stay of 3-5 days, seeking hospitality with friends and relatives.
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Contained price increases in camping
Even those who go camping will have to deal with price increases, but they will still be contained. The average is +2.6%. In this context, the highest value concerns children’s entries, whose accompanying persons will have to pay a ticket increased by 5%. Specifically, for two children, the cost goes from 134.40 euros last year to the current 141.34 euros this year.
So a projection on costs and expenses. The example is that of a family composed of 2 adults and 2 children. To spend a week camping in a seaside location, including pitch, entries, meals, and beach services, they spend 1,621.55 euros in high season, 2.8% more than in 2025.
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