36.2 million Italians will spend or have spent a holiday period away from home between June and September, with 87.6% choosing to stay in Italy. And indeed, a red sticker is already expected for this weekend, as there will be over 27 million vehicle movements on the roads, according to Anas’s Road Mobility Observatory. Also for this reason, in view of the increase in traffic, 1,175 construction sites will be closed or suspended until September 7, which is 83% of those active (1,414). Fortunately, the last weekend of July will be characterized by temperatures far from the scorching heat of recent days, with a clear prevalence of green in the Ministry of Health’s heatwave bulletins.
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The expected turnover
According to Federalberghi’s survey on summer movements, the turnover will be 43 billion euros, and August confirms itself as the leading month for enjoying a holiday. Italy remains decidedly the preferred destination: only 12.4% will choose foreign destinations, preferring the sea in countries close to Italy (53.0%) such as Croatia, Spain, and Greece, major European capitals (19%), and tropical seas or exotic locations (15%). Of those who will not cross national borders, 75.1% will opt for the sea, 13.7% for the mountains, 4.8% for art cities, and 3.4% for lakes. Over a quarter of holidaymakers (28.9%) will take more than one holiday period in addition to the main one: of these, 41.0% will treat themselves to at least one other period of leisure; 35.2% will take two, and 15.1% will take three holiday periods between June and September, confirming the long-standing trend of dividing summer holidays into multiple segments. The main holiday lasts an average of 9.8 days, while any additional holidays beyond the main one will be decidedly shorter: 4.2 days. The holiday will cost a total of 917 euros per person (about 94 euros per day), including travel, food, accommodation, and entertainment. Additional holidays will have a lower cost: a total of 527 euros (about 127 euros per day). Holiday spending is spread across all components of the tourism supply chain. 28.7% of the budget is allocated to meals (breakfasts, lunches, and dinners), 23.4% to accommodation, 21.8% to travel expenses, 11.3% to shopping, and 14.8% to all other expenses (entertainment, excursions, and trips).
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More holiday periods
Among the types of accommodation chosen by Italians for their holidays, preference goes to hotels and tourist villages (30.6%). This is closely followed by relatives’ and friends’ homes (28.6%), then owned homes (11.9%), B&Bs (7.8%), campsites (6.8%), short-term rentals (5.1%), residences (4.7%), and agritourism (2.6%). “The holiday,” says Federalberghi president Bernabò Bocca, “is spread more structuredly across all four summer months, which leads to refining the ability to activate territories, with all that they express in terms of businesses and supply chains. It is also interesting to note that a good part of travelers will take more than one holiday period in addition to the main one, confirming here too the new trend, which is to fragment and spread the holiday throughout the summer period.”
Anas’s plan
“We are committed to ensuring fluid and smooth circulation for all users despite the large traffic flows,” assures Anas CEO, Claudio Andrea Gemme. “As foreseen by our exodus plan, 2,500 technical and operational personnel are active, in addition to the staff of the Territorial Operations Rooms and the National Situations Room, to ensure real-time traffic monitoring 24/7. With the Ministry of Infrastructure and Transport and the police forces, we have always been at the forefront to protect the road safety of citizens along the network. With our work, we want to ensure serene holidays for those who travel. With the recommendation for everyone, without exception, to always behave correctly while driving, as we remind in our communication campaign with our spot: ‘When you are driving, everything can wait’,” concludes Gemme.
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