Dedem, a leading Italian company (headquartered in Ariccia, in the province of Rome) in automatic identification services and managing the largest national network of photo booths, takes a new step in its international growth path by inaugurating in Athens the first photo booth ever installed in Greece. The installation, carried out through the subsidiary Dedem Hellas inside the Sklavenitis shopping center, one of the main ones in the Greek capital, marks – explains a company statement – Dedem’s entry into a market so far lacking this service and represents the first step of a broader development plan in the country. New installations are planned within the year, starting from the cities of Thessaloniki and Patras, with the aim of building a progressively widespread presence throughout the territory.
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The integration of the supply chain
The operation confirms the Group’s internationalization strategy, which, after consolidation in Spain through the subsidiary Tecnotron and the recent entry into Cyprus, continues to export an industrial model developed over more than sixty years of activity and based on the integration of the entire supply chain: design and production of hardware, development of proprietary software, operational management, and direct maintenance of the installed base.
The use of artificial intelligence
The Dedem booths, the statement continues, equipped with advanced systems for image quality and proprietary software based on artificial intelligence for verifying compliance with ICAO standards, today represent a technological infrastructure serving both citizens and public administrations, ensuring photographs suitable for identity documents and offering an accessible service in high-traffic locations.
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International expansion
“The entry into Greece represents an important step in the Group’s international expansion path,” says Alberto Rizzi, CEO of Dedem S.p.A. “We are not just inaugurating a new installation: we are opening a market where this service was not yet present. It is an investment that confirms the ability of our model to adapt to new contexts and lays the foundation for a growth plan that will continue in the coming months with further installations in the main cities of the country.”
Dedem’s numbers
With over sixty years of experience, Dedem today manages a network of about 5,000 photo booths between Italy and abroad, produces more than 7 million passport photos annually, and is present, besides Italy, in Spain, Israel, the Czech Republic, Cyprus, and now also in Greece. The company, listed on Euronext Growth Milan, posted revenues of 110 million euros in 2025, has 650 employees, including 200 technicians directly on the ground, and 10 offices in Italy.
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